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Ricardo Eletro, belonging to the retailer Máquina de Vendas, is a Brazilian retail network specializing in home appliances.

Based in Belo Horizonte, Minas Gerais, its first store was founded by Ricardo Nunes in 1989 in the city of Divinópolis, MG. Currently, Ricardo Eletro has 701 stores, present in 23 states, and sales leader in the state where its headquarters is present. In addition, there are five major distribution centers strategically located to ensure product delivery throughout the country.